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Email Marketing

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

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Mobile Phone Advertising

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

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Influencer Marketing

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

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Affiliate Marketing

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

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Content Marketing

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

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Social Media Marketing

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

Organic vs Paid: Whats Better?

Short answer? Both. Our greatest success has come when combining both methods. Organic rankings provide us with a long game approach, and Paid Ads provide us with valuable data. The beautiful thing is that once Paid Ads are optimized to have a net positive ROI the sky is the limit.

Organic is overwhelmingly better in the long term, let’s take a look at some data and see how the world actually interacts with organic vs paid results.

Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s according to new research based on a sample of 28 million UK citizens and 1.4 billion searches conducted in June 2011.

Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s according to new research from GroupM UK and Nielsen, published today by eConsultancy, based on a sample of 1.4 billion searches conducted by 28 million UK citizens in June 2011.

On the organic side, the research also broke down brand vs. non-brand click-through rates, as well as click-throughs by vertical. On the paid side, the research revealed some demographic data about who is most likely to click on PPC results. Finally, it determined whether Google or Bing delivered more successful searches.

Organic Search Results & Click-Through Rates

Others have previously tried to gauge organic click-through rates (CTRs) for the top 10 results on Google and Bing, resulting in varied percentages, but with a recurring and obvious theme: the higher you rank, the more people click on your website; the lower you rank, the less clicks and traffic your site gets. Thus, ranking high on Page 1 is of ultimate value to every website.

Unlike previous studies, however, the GroupM UK and Nielsen study broke down the search queries into branded and non-branded. Overall, users clicked on one of the top three results 68 percent of the time:

  • Result 1: 48 percent
  • Result 2: 12 percent
  • Result 3: 8 percent
  • Remainder: 32 percent

On branded searches, the top search result overwhelmingly received the most clicks (which makes sense, considering the search is likely navigational in nature):

  • Result 1: 80 percent
  • Result 2: 6 percent
  • Result 3: 4 percent
  • Remainder: 10 percent

This also may give you some insight as to why Google is now showing 7 results, rather than 10, on branded searches. No doubt, Google is seeing the same sort of data on their end, and realizes that 90 percent of users are going to one of the top 3 spots, so in most cases the average user won’t even notice Google has eliminated three search results at the bottom of Page 1.

On non-branded searches, however, the data indicates that searchers are more willing to go beyond the top 3 results (and this data is quite similar to Optify’s findings on average CTR from last year):

  • Result 1: 35 percent
  • Result 2: 15 percent
  • Result 3: 11 percent
  • Remainder: 39 percent

This data seems like good news for site that don’t have the luxury of ranking in one of the top three spots. There’s definitely traffic and money in that 39 percent of searches (positions 4-10) to be had if you can get your site to Page 1.

Natural CTRs by vertical were also examined. The highest CTRs on the top three results were on searches for airlines, broadcast media, and auto manufacturers; current events/news, home and garden, and computers and consumer electronics had the lowest CTRs for the first three positions.

Paid Search Results & Click-Through Rates

Who are those 6 percent clicking on PPC ads? Women (53 pecent of them) are more likely to click on paid search ads than men, who click on ads 47 percent of the time.

Age also is a factor. Younger searches are less likely to click on paid ads – 35 percent of ads are clicked on by searchers age 34 or younger. But as age increases, so does the number of people clicking on those ads, as 65 percent of ad clicks come from searchers age 35 and older.

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See Us In The News!

FOX54 wrote an article about us, you can view it here: 

https://www.wfxg.com/story/42416698/gladwell-media-leading-marketing-agency-in-hvac-and-medical-staffing

 

Digital Marketing is a broad term that includes advertising, promoting, and strengthening the online presence of businesses through digital platforms. Part of the digital tactics that fall under the covering of ‘Digital Marketing’ is digital advertising, email marketing, content marketing, pay-per-click, online brochures, and more.

Digital marketers at Gladwell Media, the renowned digital marketing agency in Las Vegas, introduces the best campaign plans with perfect planning, adaptable strategies, and precise execution to cater to the needs of clients. Their set of services includes creative designing, SEO development, web development, content marketing, and more.

Gladwell Media is an online advertising agency in Las Vegas which provides digital solutions for HVAC and Medical Staffing companies, giving its clients a wide range of possibilities and concepts via its strategy and consulting.

Gladwell Media brings the best HVAC marketing method for HVAC Service, using available promotion funds in advertising and then marketing solo tune-ups to completely new potential customers. With a deep understanding that its client will aim to add to their prospect base until, eventually, they are the leading provider in their local target audience.

To ensure its HVAC marketing plan is successful, it trained its inspection specialist for effectiveness in changing those single tune-ups into maintenance agreements or replacement leads. Its Key performance indicators are in place and overlap with the sales and activities budget of their client. Each member of its staff will be assigned their part of the budget and should know the bare minimum overall performance required.

Gladwell Media, with the understanding that the market for the medical staffing industry is still favorable. Although the slowdown in some segments is creating worry for many sectors within the medical field, the large aging populations have created a high demand for the medical staffing professions.

The current supply of medical staff is not keeping up with the current need. Nurses continue to experience high demand as the aging populations continue to increase. This, among primary reasons, made Gladwell Media marketing agency working with medical staffing companies with the motive of driving lead and profit in the industry.

According to their spokesperson, today, the healthcare field is worth more than 10 billion dollars and climbing. The competition of the current market, along with the need to staff nurses, will continue to provide substantial revenue sources for the staffing field.

He further stresses that facilities are required in many states to have a minimum amount of nurses for every patient. As a medical staffing agency, they take advantage of this requirement by marketing to those facilities and States. Too many individuals only focus on a few facilities and, once rejected, get easily discouraged.

ABOUT COMPANY

Gladwell Media is a marketing agency driving leads and profit for HVAC and Medical Staffing companies with the use of digital marketing.

 

For more information visit Website: http://gladwellmediaco.net/ or reach out to them by phone: (802) 734-9577 or email: christiangladwell@Gladwell.Media

Media Contact
Company Name: Gladwell Media
Contact Person: Christian Gladwell
Email: Send Email
Phone: (802) 734-9577
Address:260 E Flamingo Rd
City: Las Vegas
State: Nevada 89169
Country: United States
Website: gladwellmediaco.net

 

 

 

5 Mistakes to avoid with Local SEO

As a small business owner, you probably fall into one of two categories:

  1. Location-based business: Customers purchase goods or services at your location
  2. Service-area business: You deliver goods or services to customers at their locations

Although both business models face challenges within the local search arena, the challenges faced by a service-area business can be particularly frustrating – especially if you are trying to gain visibility for a city in which you do not have a physical presence. In this article, we are going to explore some tactics that might be harming your local rankings.

 

Earning prime real estate on the search page

Service-area businesses are defined as those that deliver goods or services to their customers’ locations (for example: home inspectors, piano tuners, or plumbers). If that describes your business, you know how important it is to be present in the local results sections of the search engine results pages. These listings often appear before any other organic result and may even be the only other visible alternative to an advertisement above the fold. Google uses a variety of different factors when determining when to serve localized results. Some of these include your personalized search history or location specific qualifiers to keywords, for example: “plumbers Minneapolis.” 

 

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On mobile searches, these listings are even more important – your customers can call with a click of a button without ever visiting your website.

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As you can see, a high-ranking position in the local results can be incredibly valuable for a service area business. So, how do you get this high ranking?

Google values sites that provide usefulness and relevance to users searching for location-based businesses. The search engine also applies filters to the results (via its algorithm) in an effort to display the best responses to the search query.

To help you achieve success with local search, here are 6 common mistakes—many of them common black hat practices—you’ll want to avoid.

1. Keyword stuffing the footer with cities or zip codes

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For a long time there was a belief that adding city or zip code keywords into the footer would help a site rank well for location-based search queries in those areas. Sometimes this worked. However, the powers that be at Google eventually figured this out and created algorithm updates that penalized sites that displayed this type of seemingly manipulative behavior.

In fact, Google has specifically stated in its Quality Guidelines that loading a webpage with irrelevant keywords in an attempt to manipulate a site’s rankings “results in a negative user experience, and can harm your site’s ranking.”

So, not only will this tactic not work, it may result in a penalty from Google. Don’t do it.

 

2. Setting up Google My Business pages for locations where you do not have physical presence

Since the beginning of the digital age, people have been trying to game the system. In the local search arena, many service area businesses have attempted to rank for neighboring cities by creating Google My Business pages for a location that is not an active office location. Some examples of these locations are virtual offices, P.O. Boxes, and even family members’ homes – anywhere that could receive the verification postcard by mail.

This led to thousands of false or empty business listings that Google has since been attempting to clean up.

There are now very strict guidelines for representing your business address on Google. Virtual offices, P.O. Boxes, and other remote locations that are not actively staffed during business hours are not acceptable addresses for your Google My Business listing.

Name, Address, Phone Number (NAP) consistency is one of the most important local ranking factors. In addition to being against the guidelines, having an inconsistent business address will already inherently harm your ability to rank for local.

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Source: http://moz.com/local-search-ranking-factors

Attempting to rank in neighboring cities by creating false Google My Business pages will not work and probably will negatively affect your current city rankings because of NAP inconsistency. Don’t do this!

 

3. Setting up the wrong categories on your Google My Business page

This seems silly, right? You know your business better than anyone so you wouldn’t choose the wrong category, right?

Wrong.

Google looks at your first category chosen as your primary category. It is best practice to choose relevant categories that are more specific than general in nature. For example, if you are Piano Tuner and you choose ‘Musical Instrument Repair Shop’ rather than ‘Piano Tuning Service’ as your primary category you may find it difficult to rank in searches for “piano tuners.”

Often, businesses attempt to stuff keywords into their categories by choosing many general categories. In fact, Google tells us that it’s best to add your business to just one or two categories:

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So, choose your categories carefully and be as specific as possible with the available categories. Use the category research tool in Moz Local to help navigate the seas of Google categories.

 

4. Use “money keyword” anchor text too frequently

Ok, you are probably asking yourself, “Aren’t I supposed to use descriptive anchor text?” Well, yes. However, over-optimizing your anchor text with money keywords can have a detrimental effect on your rankings.

Google claims that websites should be built for users, not search engines. To back up this claim, they regularly release updates to their algorithm in an attempt to reward sites that appear to be made for users and penalize sites that appear to be primarily trying to manipulate search engine rankings. Google sees overly optimized anchor text as bad for user experience and may penalize your site if you use it too frequently.

Here’s an example of what overly optimized anchor text looks like:

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“Money keyword” targeted anchor text

You will be much better off optimizing the on-page elements such as page title, H1 & H2 headings, and alt image text than trying to go the route of the “SEO’d” page copy.

 

5. Call tracking numbers on business listings

Business listings on directories such as YP.com and Superpages.com are critical elements of the local search ecosystem. Google cross-checks many of these sources to verify name, address, and phone number information and uses this gathered information as a determining factor when ranking local businesses.

Consistency in your NAP footprint (name, address, phone number) is the most critical part of your off-site citation strategy. This is how Google verifies that you are who you say you are. An inconsistent NAP footprint will cause Google to have less confidence in your business and will ultimately lead to lower rankings.

At times, we’ve seen business owners use separate call tracking numbers on each business listing to track the effectiveness of the listing. This is a big no-no. Typically, these sites do not generate as many views as your Google My Business listing. So, it’s best to keep a consistent NAP footprint throughout the internet. Use a tool like Moz Local to hunt down and fix inconsistent listings. 

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The local search ecosystem is an ever-changing landscape. It can be difficult to keep up with and understand alone. Taking shortcuts, doing things outside of Google’s quality guidelines, or gaming the system can result in lack of local visibility or worse, a manual penalty.

We hope you find value in these SEO tips and understand the impact SEO can have on your company’s bottom line. If you have questions about SEO or would like to see how your site ranks in organic and local search – contact Gladwell Media at GladwellMediaCo.net